Identify the Asset
Map the creative works, systems, brands, content, methods, and technology that may hold present or future value.
Intellectual Property
Books, frameworks, methods, media, curriculum, technology, and creative works may become important parts of a family’s ownership picture.

A guiding question
Ideas become more durable when ownership is clear.
Map the creative works, systems, brands, content, methods, and technology that may hold present or future value.
Clarify creators, agreements, registrations, locations, access, dependencies, and the professionals who should review them.
Consider how knowledge, management, licensing, access, and decision authority could continue beyond the founder.
The next step